Google Ad Manager is a web-based ad selling and serving platform for publishers. It combines the best of Google’s previous advertising products, DoubleClick and Ad Exchange, giving it an edge over other platforms in terms of reliability and cost effectiveness.
Google Ad Manager is most suitable for larger websites. It lets Google AdSense and other advertising networks compete against each other on price, and automatically chooses the best paying ad to display on your website.
Google Ad Manager also includes great reporting tools that allow you to measure ad performance more accurately than other solutions. Despite its effectiveness, it’s a bit complicated to get started with.
We hope this article helped you find the best ad management plugins and solutions for WordPress. You may also want to see our list of the best affiliate marketing tools and plugins for WordPress, or check out our list of must have plugins to grow your site.
