As of December 31, 2024, POCO’s global website, po.co, has officially shut down, along with its regional sites in the UK, France, and others. This decision, announced in October, marks a significant step by Xiaomi in streamlining its digital ecosystem while preserving the POCO brand’s identity within its larger framework.
Transitioning to Xiaomi’s Platform
On October 21, 2024, all POCO products and services, including after-sales support, transitioned to mi.com/global. This shift aims to enhance user experience without disrupting existing services.
Key aspects of this integration include:
- Customer Service and Purchase Records: All customer data, including purchase histories, will be automatically transferred to Xiaomi’s system.
- POCO Points and Loyalty Programs: Users will retain their POCO Points, which have migrated to Xiaomi’s loyalty program.
- Coupons: Xiaomi’s platform has reissued coupons that were previously available until December 12, 2024.
- Historical Data: Logistics information and customer feedback from POCO’s official website have been preserved and integrated into Xiaomi’s database.
Ensuring Continuity for Customers
Despite the discontinuation of the separate POCO website and app, Xiaomi assures customers that product availability and after-sales support will remain unaffected. The centralized platform aims to provide a consistent user experience while maintaining the unique identity of POCO products.
This approach is part of Xiaomi’s broader strategy to harmonize all sub-brands under one digital platform, ensuring smooth operations and seamless shopping experiences for customers globally.
Interestingly, POCO India, operating through poco.in, remains unaffected by this change for now, highlighting regional differences in Xiaomi’s strategy. This suggests a potential for a more region-specific approach in the future.
Looking Ahead for POCO
While the independent POCO digital platforms have ceased operations, this transition represents a new chapter for the brand. With Xiaomi’s extensive ecosystem, POCO can continue to grow without losing its identity as a separate sub-brand known for affordability and innovation.
As we close the chapter on the standalone POCO entity, there is anticipation for a more significant role in services for its loyal community and a stronger position within Xiaomi’s global portfolio.
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Via Xiaomi Time
