Recent discussions on Weibo have highlighted Xiaomi’s ongoing approach to its laptop strategy. When asked if the company had abandoned its laptop plans, Wang Hua, the Public Relations General Manager at Xiaomi Group, confirmed that the idea is still very much alive. He stated, “Yes, Mr. Lu said that Redmi has done a good job in notebooks, and we will consider Xiaomi notebooks later.”
Lu Weibing’s Vision for Laptop Strategy
Lu Weibing, president of Xiaomi, echoed this sentiment, indicating that Xiaomi will reassess its laptop business once the Redmi products reach maturity. The success of Redmi notebooks, which focus on balancing performance, portability, and battery life, suggests that Xiaomi is prioritizing the refinement of its Redmi lineup before reintroducing laptops under its own brand.
Redmi Book 16 2025 Launch Details
In line with this strategy, the Redmi Book 16 2025 is now available for pre-order. This laptop is set to debut at the Turbo 4 New Product Launch Conference early next year and boasts several notable upgrades:
- New Intel Core Processor: Enhances performance capabilities.
- AI Scheduling for Long Battery Life: Offers an impressive runtime of 19.05 hours.
- Xiaomi HyperOS 2 Compatibility: Ensures seamless integration with Xiaomi devices.
Current Redmi Laptop Lineup
As of now, Xiaomi offers the following Redmi-branded laptops:
- Redmi Book 16 2024
- Redmi Book 14 2024
- Redmi G Pro Gaming Laptop 2024
- Redmi Book 16 Pro 2024
- Redmi Book 14
Xiaomi Notebook Legacy and Service Discontinuation
In June 2024, Xiaomi announced that repair services for its first batch of laptops would cease effective May 31, 2024. The affected models include:
- Xiaomi Notebook Air 12.5 Series
- Xiaomi Notebook Air 13 Series
- Xiaomi Notebook Air 13.3 Series
- Xiaomi Notebook 15.6 Series
- Xiaomi Notebook Pro 15.6 Series
- Xiaomi Gaming Laptop series 15.6
While these models were once considered innovative, they have now reached the end of their product lifecycle.
Future Outlook on Laptop Strategy
With the Redmi notebooks performing well, Xiaomi’s strategy appears to focus on refining its ecosystem through the Redmi brand. This approach may pave the way for a potential revival of the Xiaomi laptop series, emphasizing quality and user experience. If Xiaomi reenters the laptop market, expectations include innovative features and deeper integration within its ecosystem, all at competitive prices. For now, Redmi continues to lead Xiaomi’s notebook efforts, setting the stage for a possible comeback of Xiaomi-branded laptops.
Via Xiaomi Time
